Relay
Web Design
Year
2024
Role
Product Designer
Industry
Fintech
Tools
Figma, Creative Adobe Suite
Creative UX/UI Design
Web Design
Prototyping
Design System
Project
overview
Challenge
Relay is a financial platform built for small businesses, offering an efficient alternative to traditional banking by simplifying account management, payments, and expense tracking.
The challenge was to redesign the Relayfi.com website—shifting it from a basic product landing page to a clear, user-centric platform that effectively communicates the value of Relay’s financial tools.
Approach
Relay entrusted me with redefining the structure, usability, and visual language of their web experience.
My goal was to craft a compelling and intuitive interface that helps visitors quickly understand Relay’s offerings and how the platform empowers small business owners to manage cash flow efficiently.
Role & Responsibilities.
• Crafting user flows to streamline navigation and optimize information hierarchy.
• Conducting benchmark research to align with industry best practices and user expectations.
• Establishing a design system for scalable and cohesive UI consistency.
• Leading the design direction, ensuring alignment with Relay’s brand identity and strategic goals.
• Collaborating directly with stakeholders to shape the strategy of key features and refine core website content.
Designing a Clear Website for a Clear Cash Flow Solution.
The new Relay website was designed to offer seamless navigation, intuitive UX, and a strong visual identity, reinforcing Relay’s mission of providing efficient financial management for small businesses. Through a modular design approach, I contributed to shaping a flexible and future-proof web experience, incorporating interactive elements, a clean UI, and accessible content to engage users and drive conversions.
A Scalable, Conversion-Driven Platform Ready for Growth.
• Improved user clarity by restructuring content and simplifying complex financial concepts into user-friendly information.
• Enhanced brand positioning by creating a cohesive and professional digital presence aligned with Relay’s business objectives.
• Optimized website usability, ensuring visitors could easily navigate key sections, boosting engagement and lead generation.
• Established a scalable design system, allowing for efficient updates and consistency as the platform evolves.
We get a clear, compelling, and conversion-driven website, reinforcing Relay’s competitive edge in the fintech market.