ABOUT LEO BALZA

UI Designer &
Product Strategist
 

 

I lead digital product initiatives from ideation to launch, helping fintech companies innovate through user-centered tools and strategic design.

My work focuses on turning complex challenges into clear, intuitive solutions. I run design workshops, craft insightful case studies, and build scalable systems that blend aesthetics with functionality. Collaborating closely with cross-functional teams, I help deliver products that align with business goals and elevate user experiences. Data plays a key role in my process — I use metrics to guide decisions and continuously improve product performance.

Whether building from scratch or improving existing products, I bring strategic thinking, visual clarity, and a deep care for the user at every step.

I am passionate about leading projects from initial ideation to successful implementation, driving innovation in the Argentine fintech industry by developing tools that enhance user experiences.

My expertise encompasses conducting workshops, creating insightful case studies, mapping user flows, and applying design thinking methodologies. I am dedicated to delivering solutions that seamlessly integrate aesthetics with functionality. By collaborating with cross-functional teams, I consistently create impactful products that meet and exceed user expectations.

As a strong advocate for data-driven decision-making, I leverage metrics to optimize product performance.

I am passionate about leading projects from initial ideation to successful implementation, driving innovation in the Argentine fintech industry by developing tools that enhance user experiences.

My expertise encompasses conducting workshops, creating insightful case studies, mapping user flows, and applying design thinking methodologies. I am dedicated to delivering solutions that seamlessly integrate aesthetics with functionality. By collaborating with cross-functional teams, I consistently create impactful products that meet and exceed user expectations.

As a strong advocate for data-driven decision-making, I leverage metrics to optimize product performance.

I am passionate about leading projects from initial ideation to successful implementation, driving innovation in the Argentine fintech industry by developing tools that enhance user experiences.

My expertise encompasses conducting workshops, creating insightful case studies, mapping user flows, and applying design thinking methodologies. I am dedicated to delivering solutions that seamlessly integrate aesthetics with functionality. By collaborating with cross-functional teams, I consistently create impactful products that meet and exceed user expectations.

As a strong advocate for data-driven decision-making, I leverage metrics to optimize product performance.

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Experience

HSBC Bank

ADPlist

Self Employed

PersonalPay - Telecom

Ualá

Grupo Octubre

CoderHouse

Globant

Freelance - 99Designs

Senior Product Designer & Strategist

UI Designer & Product Strategist

Design Mentor

UI Designer & Product Strategist

UI Designer & Product Strategist 

Design Mentor

Design Mentor

Senior Product Designer

Senior Product Designer

Senior Product Designer

User Experience & Visual Designer

UI Teacher

User Experience & Visual Designer

Brand & Web Designer

2024 - Present

2024 - Present

2024 - Present

2024 - Present

2024 - Present

2024 - Present

2024

2022 - 2023

2021 - 2022

2022

2021 - 2022

2019 - 2021

2017 - 2019

Education

Universidad de Los Andes (Venezuela)

Google Certificate

BFA, Graphic Design

BFA, Graphic Design

User Experience Design

2018

2018

2020

Skills

Product Strategy

Design Direction

Product Design

UX/UI Design

Interaction Design

Prototyping

Visual Design

Design System Creation

DesignOps

Ready to bring your product idea to life? Let’s connect!

Ready to bring your product idea to life?
Let’s connect!

Want to reach
out?

Want to reach
out?

Want to reach
out?

Want to reach
out?

Want to reach
out?